A logo for Shoreline Counseling features a stylized sunset over water with a semi-circle orange sun, black seagulls, and blue reflections, accompanied by the words 'SHORELINE COUNSELING' below.

Like the shoreline at sunrise, this is a place where new beginnings meet gentle reflection.

At Shoreline Counseling, we walk beside you with understanding, evidence-based care, and a calm, steady presence as you move toward greater peace and clarity.

Healing comes in waves. It begins when you feel safe, seen, and supported.

Shoreline Counseling exists to help you navigate life’s tides with compassion, clarity, and grounded therapeutic support.

How do we help?

  • Shoreline Counseling provides evidence-based support for those navigating:

    • Anxiety & stress

    • Depression

    • Mood disorders

    • Trauma & PTSD

    • Life transitions & adjustment challenges

    • Grief & loss

    • Neurodivergence

    • Chronic illness & health-related concerns

    • Personality disorders

    • Relationship & communication issues

    • Emotional overwhelm & burnout

    • Sleep disturbances

    • Spiritual concerns

    • Identity crisis

    Our work is grounded in compassion, curiosity, and a whole-person approach to healing. Please click on the Services tab for more information.

  • Ashley blends several trauma-informed modalities, customized to your unique needs:

    • Eye Movement Desensitization and Reprocessing (EMDR)

    • Flash Technique

    • Brainspotting

    • Parts Work

    • Cognitive Behavioral Therapy (CBT)

    • Somatic and Mindfulness-based Strategies

    These methods help clients process unresolved experiences, regulate the nervous system, and develop new patterns of resilience and insight. Please click on the Services tab for more information.

  • Ashley Schnotala, MA, LPC, NCC

    • Licensed Professional Counselor (LPC – State of Michigan)

    • National Certified Counselor (NCC)

    • Master’s Degree in Clinical Mental Health Counseling

    • Bachelor’s Degree in Religious Studies (Theology and World Religions)

    • Specialized training in trauma-focused modalities

    • Certified Spirital Director (multi-faith)

  • Shoreline Counseling works with:

    • Adults 18+

    • Teens 12-17

    We welcome individuals from diverse cultural, spiritual, and neurodivergent backgrounds. Every client is treated with dignity, compassion, and respect.

A smiling woman with curly brown hair and glasses wearing an olive green jacket over a black top, standing in front of a light-colored brick wall. She is Ashley Schnotala, founder of Shoreline Counseling in Muskegon.

I believe therapy can benefit everyone. Trained in EMDR, Flash Technique, and Brainspotting, along with degrees in Clinical Mental Health Counseling and World Religions, I provide the space to explore the entirety of your life. I will work with you to foster recognition, acceptance, hope, and healing. We can discuss a variety of hardships and challenges, not limited to depression, anxiety, transitions, imbalances, chronic illness, neurodivergence, trauma, and grief. I am informed in parts work and trained in Cognitive Behavioral Therapy, and will blend techniques from other modalities depending on your unique circumstances.

Ashley Schnotala, Founder